Lessons in Instant Camp 001: Miracle Whip

31 07 2009

whip

Obviously the recent Miracle Whip campaign is much more offensive to the actual demographic Kraft is attempting to market mayo to, but that doesn’t mean I don’t feel their pain.

At the same time, I can’t help but think that in about ten years the same people who are justifiably annoyed by these spots will be furiously searching for them to play at their 2009 Themed Parties.  That’s the nature of Instant Camp, it works on an ATTRACTION REPULSION dynamic, though I suspect the ratio for the Miracle Whip spots is an exact inverse of the Gottman Stability Ratio.

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