There are so many creative misfires in the new world odor, and most of them spring from the following situation: You’re asked to craft a campaign aimed at the same irreverent, post-Adult Swim generation who despises the product you’re marketing, maybe because said product is, oh, hypothetically speaking, a dinosauric piece of anti-virus flotsam that’s about as effective as sticking a piece of saltwater taffy on your hard drive.
And then there’s the spot featured above, in all it’s glory.
“Protect your chicken from Dokken.” Words to live by.
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